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Getting Started with Social Media
Don't be overwhelmed
There are so many different social media platforms, that businesses may not know where to start.
We suggest companies start with sites that are most popular with your customers. Unsure where your customers are? Then follow these generic suggestions.
Are you a business whose customers are mostly adults? Start with:
We suggest these platforms to businesses whose customers are mostly teens/ young adults.
All companies should also claim their business listing on:
- Google (Business Profile)
- Review Sites - Yelp.com
- Bing Places
Make sure that your social media accounts have a similar look and feel. You should follow the color scheme of your web site and also use your company logo as your profile picture.
Promote Social Media:
After you have set up your social media account, promote it to your current customers. Create signs for your place of business and email customers asking them to Like/Follow your account.
The next time you print business cards or marketing material include your social media (QR codes are a good shortcut to promote one main social media site.)
Twitter, Instagram and Snapchat need more frequent posts. We suggest starting out daily and see how your customers respond. After lunch is a good time to post.
Measure and Adjust:
Facebook, Twitter and other social media platforms allow you to monitor how engaged your customers are. Make sure to measure your results (be sure to have a definition of what engagement you desire: conversions, clicks, or gathering customer data).
Adjust your efforts accordingly. You may want to try posting at different times, or varying content for different media platforms.
Expand Your Presence:
After setting up and starting to work with those sites, you may want to expand your social media presence to these sites.
If you are a B2B company you can then look at these site, if you have not yet set up an account:
- Video (YouTube, Facebook Live)
B2C companies can look to these sites, if you have not yet set up an account:
- Snap Chat
- Video (YouTube, Facebook, WhatsApp, TikTok, Periscope)