- Social Media 101
- Getting Started
- Business Review Sites
Tracking your social media traffic?
If you don't measure it, then why do it?
Call us to get started.
(216) 773.0307
Getting Started with Social Media
![](/media/lynedjo0/social-media-confusion.jpg)
Don't be overwhelmed
There are so many different social media platforms, that businesses may not know where to start.
Create Accounts:
We suggest companies start with sites that are most popular with your customers. Unsure where your customers are? Then follow these generic suggestions.
Are you a business whose customers are mostly adults? Start with:
We suggest these platforms to businesses whose customers are mostly teens/ young adults.
- Snapchat
- TikTok
All companies should also claim their business listing on:
- Google (Business Profile)
- Review Sites - Yelp.com
- Bing Places
Make sure that your social media accounts have a similar look and feel. You should follow the color scheme of your web site and also use your company logo as your profile picture.
![](/media/odeassc5/social-media-path.png)
Promote Social Media:
After you have set up your social media account, promote it to your current customers. Create signs for your place of business and email customers asking them to Like/Follow your account.
The next time you print business cards or marketing material include your social media (QR codes are a good shortcut to promote one main social media site.)
Start Posting:
For Facebook, we recommend that you start out posting once or twice a week. Later in the week, and late in the work day between Noon and 3 pm or between 6 - 9 pm.
Twitter, Instagram and Snapchat need more frequent posts. We suggest starting out daily and see how your customers respond. After lunch is a good time to post.
Measure and Adjust:
Facebook, Twitter and other social media platforms allow you to monitor how engaged your customers are. Make sure to measure your results (be sure to have a definition of what engagement you desire: conversions, clicks, or gathering customer data).
Adjust your efforts accordingly. You may want to try posting at different times, or varying content for different media platforms.
Expand Your Presence:
After setting up and starting to work with those sites, you may want to expand your social media presence to these sites.
If you are a B2B company you can then look at these site, if you have not yet set up an account:
- Video (YouTube, Facebook Live)
- Blogging
B2C companies can look to these sites, if you have not yet set up an account:
- Snap Chat
- Video (YouTube, Facebook, WhatsApp, TikTok, Periscope)
- Blogging